Paul McCartney GOT BACK Tour

In February 2022, AEG Presents announced Paul McCartney’s GOT BACK stadium tour in the US. As digital strategist for this tour I had a few unique elements to overcome. First, the artist team was in the midst of designing a completely new website, which meant the best solution would be for my team to build out a microsite with all the corresponding tour dates, ticket links and two different presale periods. In addition, the management team was interested in multivariate creative testing across all markets, which impacted how we were buying and executing paid media and results. All of this as well needed to result in close to half a million tickets sold in around 3 months.

Actions + Results

In sit amet felis malesuada, feugiat purus eget, varius mi. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci.

Detail 3

Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci. Nulla eu pretium massa.

Detail 4

Nullam sit amet nisi condimentum erat iaculis auctor. In sit amet felis malesuada, feugiat purus eget, varius mi.