The Founder: Rachel Reich
Rachel Reich is part adventurer, part nerd. Beginning her career with 5 years in the ski industry for Vail Resorts, Rachel honed her skills and learned under some of the best in the Travel and Tourism world. As a marketer for one largest resort industry brands, she spent time running regional and national marketing, branding, photography and digital media campaigns until re-locating from Colorado to Wyoming in 2012.
After that, Rachel spent her time working with and consulting for music, outdoor and lifestyle brands, non-profits and small businesses alike that include: SheJumps, Mammut North America, Arc’teryx, The Pink Garter Theatre, and Red Light Management. Her love for music called her to Los Angeles where she managed National Tour Marketing. Moving into a Digital Project role on the Global Touring team at AEG Presents post-pandemic, she served as the digital strategist for some of the largest musical tours in the world including Elton John’s “Farewell Yellow Brick Road”, Paul McCartney’s “Got Back”, and Tyler, the Creator’s “Call Me If You Get Lost” tours.
Data driven and a creative problem solver, Rachel’s passion lies with crafting marketing strategy that is thoroughly researched, tied to tangible business goals and partnered with inventive campaigns that resonate across target audiences. She has a special affinity for building foundational roadmaps and taking wild ideas from concept to execution.
You can currently find her spearheading partnerships for Amazon Games – working across developers like Electronic Arts to build compelling marketing partnerships for Amazon Prime members.
“I’ve worked with Rachel on several projects over the last five years. She’s very detail oriented, hard working, calculated and purposeful with every decision. She’s great at seeing the bigger picture goals and then dissecting it down to each action item needed to accomplish those benchmarks.”